Responsibilities:
· To support the seasonal marketing calendar and execution of marketing events and programs
· To research on competitors activities and communications strategies to initiate plans that excite customers and reinforce brand's positioning
· Manage budget allocation and activities to match traffic, reach sales targets
and ROI
· Work with Director to develop strategic plans to build a brand and business
unit calendars that increase sales targets, drive sell-thru targets and raise brand awareness through cohesive key messages
· Develop customer conversion and retention strategies and tactics for each
program
· To explore new ideas and partnerships in order to develop innovative
programs to maximize results and performance
· To analyze and evaluate the results for the programs and suggest
recommendations for improvement
· To plan and develop all programs within the approved framework and within
authorized budget
· To recognize business opportunities and be responsive to market conditions in order to maximize business and be competitive
· To identify and execute ways to increase team member’s loyalty,satisfaction
and pride with the brand experience
· To complete and present performance appraisals based on defined goals and
objectives for their employees in a timely manner
Requirements:
· Bachelor Degree or above
· 5+ years experience in marketing field with at least 3 years at a manager level,preferred in luxury and retail industry
· Clear understanding of the current luxury market in Beijing and mainland
China
· Experience in initiating, developing, and executing marketing programmes to
drive sales and grow new customer database
· Strong network of potential partners to recruit new customer database and
create campaign relevant programs
· Creative abilities to devise WOW programs
· Strong passion for fashion
· Good communication skills and teamwork spirit to effectively motivate, share
ideas with team and external parties
· Proficient in both spoken and written English
· Strong organizational skills and in multi-tasking with good time management
